Industry Rivalry
It called the move a normal business practice.
Industry Rivalry
Meta confirmed that it has banned ads from rival platform TikTok, saying that declining promotional services to a competitor is a normal business practice. The news follows TikTok's own ban of Instagram and Facebook profile links and Meta ads pressuring TikTok and other social media sites to follow its lead with safety features for minors.
Global Advertising Restrictions
Meta placed a complete ban on ads and marketing from TikTok's US minority owner, China's ByteDance. The ban is in effect in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, the company said. It also applies to third-party advertisers running TikTok-linked campaigns in those countries. A Meta spokesperson stated that the company does not have to run ads from a competitor whose goal is to pull people off its apps.
Regulatory Pressures
Meta previously agreed to an $18 billion settlement with US states that forced it to implement child safety features on Facebook and Instagram. Legal experts noted that this could pressure competitors like TikTok and YouTube to reshape their apps as well. European regulators have also written that TikTok has not done enough to ensure minors' safety, facing potential fines based on annual revenue.
Regulatory Pressures
Government regulators and Meta continue to pressure competing platforms to follow similar child safety measures. Meta recently placed ads in major newspapers demanding comparable actions from rivals while criticizing TikTok for skipping US government meetings on screen time and child safety.
